Brand Campaigns
Reach gamers by giving them something to play, not another ad to skip.
We build campaigns out of what this audience already shows up for: tournaments, creators, missions, and rewards. Then we report them like a media buy, with reach, participation, and cost per outcome you can put in front of a CMO.
What you get
A gaming campaign has a lot of moving parts. We own all of them.
Campaign strategy
We start from the outcome, whether that is awareness, trial, sign-ups, or retention, and pick the mechanics that actually move it with a gaming audience.
Branded tournaments
Your own cup or league inside BattleXO, with branded lobbies, entry rules, and prizes worth a player giving up their Saturday for.
Creator activations
Briefed, contracted, and tracked creator campaigns: streams, vlogs, and shorts from creators who already play the title you are activating in.
In-app missions & rewards
Quests, challenges, and reward drops that put your product inside the play loop instead of beside it.
Community distribution
Placement across BattleXO feeds, shorts, and spaces, plus editorial reach through the BattleXO community network.
Measurement & reporting
Participation, reach, completion, creator delivery, and cost per outcome in one report, with the raw numbers if your team wants to model them.
From first call to close-out report
Four steps from a brief to a report your marketing lead can defend.
- 01BriefWe take your objective, budget, audience, and non-negotiables, and pressure-test them against what works in gaming.
- 02PlanYou get a media-style plan: mechanics, creator list, tournament schedule, projected reach, and named deliverables.
- 03ActivateWe build the tournaments, brief the creators, ship the assets, and run the campaign live with daily monitoring.
- 04ProveA close-out report against the original objective, plus the learnings that should change the next run.
Who this is for
Consumer brands
FMCG, device, fintech, and D2C teams who want gaming reach without buying blind impressions.
Agencies
Media and creative agencies who need a gaming execution partner that can be held to deliverables.
Game publishers
Studios activating a launch, a season, or a live-service update. Game Developer Services covers the full program.
Questions we get asked
How is this different from buying influencer posts?
A post ends when the scroll does. A tournament, a mission, and a reward keep the audience inside the campaign for days, and every one of those interactions is measurable.
What does the reporting actually include?
Registrations, active participants, match completion, creator reach and watch time, reward redemption, and cost per outcome, with the underlying data available on request.
What is the minimum campaign size?
We have run everything from a single sponsored weekend cup to multi-month national programs. Bring your budget and objective and we will tell you honestly what it can buy.