Creator Programs
Build a creator engine, not a one-off sponsorship.
Gaming audiences follow people, not logos. We recruit, brief, and run creator programs that produce a steady stream of vlogs, streams, and clips, attached to tournaments and missions so the content has something real to be about.
What you get
The whole program, from finding the right creators to proving what they delivered.
Creator recruitment & vetting
We source creators who genuinely play your title, then check audience quality, brand safety, and past delivery before anyone signs.
Program design
Tiers, deliverables, timelines, incentives, and exclusivity, structured so creators want to stay past the first payment.
Content & format playbooks
Briefs and formats that work in gaming: match vlogs, clutch shorts, tournament diaries, first-look streams, and coaching series.
Tournament & mission tie-ins
Creators headline brackets, host lobbies, and run missions, so their content carries stakes instead of a script.
Distribution across BattleXO
Creator content is surfaced in BattleXO feeds, shorts, and spaces, and amplified through the BattleXO community network.
Payments & performance tracking
Contracting, milestone payments, and a per-creator view of deliverables, reach, and watch time.
From first call to close-out report
Four steps to a creator engine that keeps producing after the launch buzz.
- 01DefineAudience, titles, tone, and the outcome you want, whether that is reach, sign-ups, or sustained community, set the shape of the program.
- 02RecruitWe shortlist, vet, and onboard creators, and handle the contracting and rate negotiation.
- 03ProduceBriefs go out, content ships against a calendar, and tournaments give it something to cover.
- 04OptimizeMonthly reviews cut what is not working, scale what is, and rotate new creators in.
Who this is for
Brands
Marketing teams who need consistent gaming content instead of a burst of posts around one campaign.
Publishers
Studios building a creator ecosystem around a launch, a season, or a competitive scene.
Creators & teams
Creators who want tournaments, brand deals, and distribution instead of chasing them one DM at a time.
Questions we get asked
How do you pick creators?
Fit to the title first, then audience quality and delivery history. A 40k-follower creator whose audience plays your game beats a 2M generalist almost every time.
Do creators keep creative control?
Yes, inside a brief. Content that sounds like a press release does not perform, so we brief the message and let creators own the delivery.
Can this run alongside a campaign?
It usually should. Creator programs work hardest when they are attached to tournaments and missions. See Brand Campaigns.